NICKI NG
Iselin, NJ 08830 ⌑ (732) 318-7639 ⌑ ngnicki@gmail.com

PROFESSIONAL EXPERIENCE:

Refinitiv (NYC)
Digital Marketing and Social Media Strategist (December 2019 - Current)

WebMD (NYC)
Senior Marketing Specialist (July 2018 – November 2019)                                                                  • Managed $11.7 million in revenue working with clients from Big Pharma
• Prepared analysis on traffic of all pharmaceutical marketing programs and provide strategic analysis of campaigns/creative units
• Optimized list targeting and segmentation to improve response rates and overall yield
• Interfaced directly with internal and external stakeholders on specific multichannel campaign performance

INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS (IEEE) (Piscataway, NJ)
Digital & Community Presences Specialist (June 2017 – July 2018)
• Responsible for IEEE Standards Association website properties management and digital campaign development by coding in XHTML and streamlining processes through Freshdesk
• Execute online promotional advertisements, blogging and social media campaigns resulting in global digital presences
• Assist with all aspects of digital presences and brand by collaboration with the Marketing Team on content creation
• Develop analytics with Social Media channels tracking reach, engagements and overall/true viral posts in order to improve user engagements

OMNI EYE SERVICES (Iselin, NJ)
Marketing Assistant (August 2016 – May 2017)
• Responsible for 5+ projects including newsletter design, webpage design and IT work as it was previously outsourced increasing revenue by 40%
• Assisted 100+ ODs/MDs in receiving up to date marketing materials to continue strong business-to-business relationship
• Worked in offices in both NJ and NYC to ensure 100% customer engagement and satisfaction by the time a client enters the facility

LERNER CENTER (Newark, NJ)
Assistant Project Manager – Marketing Lead (February 2015 – August 2016)
• Oversaw 10+ marketing projects, including Social Media Campaign initiative, as well as assist with all phases of project lifecycle involving Web page design and visual identity for Center dedicated to pharmaceutical issues important to students and industry professionals
• Created social media platforms that gained 100+ connections and 20 post engagements within two weeks, exceeding targets by 150%
• Updated social media platforms to promote events that increased attendance and user engagement by 20% and 85%, respectively

ADDITIONAL:
• Software: Proficient in Excel, Word, Publisher, PowerPoint, Access; Adobe Photoshop, Premiere Pro, Lightroom
• Social Media: Facebook, Twitter, Instagram, Tumblr, LinkedIn, Google+, Facebook/Instagram/Twitter Paid Advertisement
• Knowledgeable in HTML, XHTML
• Freelance photographer and graphic designer

EDUCATION:
RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY
Rutgers Business School – Newark
Bachelor of Science in Marketing and Management Information Systems, May 2018
• President, Management Information Systems Association, 2016-2017
• VP of Marketing, Management Information Systems Association, Spring 2016
• Student Representative/Photographer, Rutgers Undergraduate Women in Business, Spring 2015
• Tau Delta Phi Fraternity, Spring 2015 - Current